Wednesday, May 7, 2008

Marketing Tool for Blogging

Making money through blogging are what bloggers are focusing on across numerous revenue streams. Hence, more and more bloggers are learning how to use blogging as a marketing tool. Therefore, I will like to share with you three of the key ways to use blogging as a marketing tool.

• Through Traffics

Firstly, traffics help to convert prospects to buyers, and track them. Thus, it is necessary for you to know why you want to increase/add traffic to your site as traffic itself means nothing.

Secondly, the most effective way to increasing free traffic to your website and having a high ranking on the search engines sites will be having as many links as possible from your sites or blogs. Moreover, search engines provide good blogs with high ranking for the subjects they mention about. Therefore, it is more advisable if you can link more specifically from blogs.

Lastly, there are also other good methods in promoting your site and gain more traffics. This can be through writing articles and submitting them to article directories where you can edit your blog posts and change it into article version. Another alternative way will be submitting your post to RSS Feed where these ways will be able to help in increasing traffics.

• Great Content

Having good content is essential as great content are normally better than any ad. Nowadays, people are not interested on reading ads. However, if your website is there but without good content and sits there doing nothing, readers will surely not want to visit to your sites and will leave your blog. Therefore, it is important to have a good content which will be able to attract readers and makes them stay in your blog longer and visit regularly.

Firstly, to have a good content, you will need to select a topic that you are going to talk about and ensures that your content are unique and useful to readers where this will leads to a more successful blog.

Next, you must be wondering how people know whether which is a good content. Readers will be quickly discerned if the topics are not passionate enough to attract them. Some main questions you have to ask yourself will be whether the topic is popular; is my competitors have a better content than me and etc. You are not advisable to go for the most popular topics unless you are able to know what you are facing.

Lastly, these are some suggestion web you can check out for your topic. These include Yahoo and Google News, Blog Pulse and Technorati blog search.

• Types of Streams

Donations and text links ads may be one of the streams for bloggers. If your content is free and attractive, you can give your visitors a means to voluntarily contribute if they wish to. In addition, donations can be a good stream of income.

Another alternative way is through advertising programs which enable you to make money from your blog. You can make money through Google AdSense where you can place Google ads on your blog. As such, when some one clicks on the ads on your blog, you will get paid. This is also known as paid per click.

In addition, if you would like to earn a fixed amount per month through your blog, you can place text link ads by linking some links in your site with their products.

Jeanette is the team member of Socialmatic.com. Tired of submitting links to many bookmarking site? Click here for the ultimate solution!

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